In August 1975, the small town of Atoka became ground zero for a music industry earthquake. The original 48 Hours in Atoka festival was intended to be “Oklahoma’s answer to Woodstock,” but the two-day event on undeveloped land near Atoka Lake did more than just stage a concert; it solidified the Outlaw Country movement and left a mark of chaos and contradiction on the community.
The festival’s original site, a 1,500-acre stretch of land near Atoka Lake, north of the city limits, was prepared by bulldozers and land movers who had been working for over two months. Promoters touted the “camping facilities, water and sewage” they hoped would draw crowds. Local carpenters built the main stage, while a stockade fence offered protection and a restricted backstage area.
The lineup gathered the artists who had rejected Nashville’s polished sound, including Waylon Jennings, Willie Nelson, Jessi Colter, David Allan Coe and Jerry Lee Lewis. Music historians consider this gathering to be the definitive beginning of the Outlaw Country movement, showcasing the genre’s raw, independent spirit.
Drawing an estimated 40,000 to 100,000 people, the festival quickly devolved into an experience of extremes. Attendees endured blistering heat and dust, with the land being “all just dirt.” The ticket takers eventually gave up, allowing “hundreds, if not thousands” of people to walk in for free.
While promoters reported a six-figure loss, a local restaurant owner noted, “We fed a lot of people. They were nice, courteous people and I would say better than our average customer.”
While the festival grounds were the scene of drug use and public nudity, prompting law enforcement to take people into custody, the primary disruption was confined to the rural site. Crime in the town of Atoka itself remained minimal. This did not, however, lessen the moral outrage from the community.
The spectacle of “people who strip off naked,” drug use and long hair sparked deep local controversy. The Mayor of Atoka, Marvin Cochran, later stated, “The affair probably did little good for Atoka. I don’t think we ought to have another one.” This unified local opposition ensured the “48 Hours” festival was not repeated, until nearly 50 years later.
After a successful revival in 2024, the festival returns on Saturday, Nov. 1, in downtown Atoka, celebrating the 50th anniversary. The modern Another 48 Hours in Atoka Music Festival trades the chaotic red dirt of 1975 for a structured, community-driven event. The 50th anniversary music festival will feature seven acts across two stages, with music playing non-stop from noon onward. This will be a free community event that everyone is invited to enjoy. Bring your lawn chairs or blankets to get comfortable on the large Green Space for the main stage or find a nice, shaded area for the stage on Court Street.
The lineup includes acts like Jacquie Roar, Jairumiah Ford Band, Josh Weathers, Jordan Rainer, Emily Hollingshed, Bo Phillips Band and Jason Boland & The Stragglers. It focuses on true “artists” who write their own music, honoring the gritty, authentic songwriting that is distinguished from the original Outlaws.
The festival’s return highlights Atoka’s revitalization and cultural pride. Brian Cathey, City of Atoka’s current Mayor, shared his vision for the event: “We are thrilled to see a concert like 48 hours come to our downtown and bring people from all across the state. We want them to see our downtown and visit our stores. Just see what rural America has to offer. We’re happy with a tool like this new stage and plaza area to be able to host events like this in the future to draw more people back to Atoka.”
Atoka City Manager Danny Delay expressed excitement over the new stage and plaza area, saying, “We’re proud to have this nice new stage and plaza area to be able to host events like this in the future … We’re simply a family friendly destination that appreciates everyone that comes to visit!”
Heather Gabaree, Executive Director of the Atoka Area Chamber of Commerce, noted that the festival “not only preserves that history but also creates new opportunities for economic growth, tourism and community pride,” which “strengthens the heartbeat of our local economy by supporting small businesses.”
The festival will feature food trucks, beer gardens and a wide variety of vendors along a completely blocked-off Court Street, linking the rebellious past to a modern community celebration. For more information and a full lineup of artists, visit another48hours.com.
