Celebrated on the fourth Friday in February, Skip the Straw day is a yearly campaign that was conceived in the minds of a group of middle school students from Whitehall, Michigan called The Coral Keepers. According to nationaldaycalendar. com, the campaign was founded in 2017 with the help of their Advisor Susan Tate. The students desired to encourage Americans to give up the plastic straw habit and help spread awareness about the damage caused by disposable plastics.